Client requested a logo to reflect the work they do in the non-profit field of early childhood education. The client wanted a logo that was child and family friendly and created the atmosphere of children of diverse backgrounds in childcare.
The client wanted the logo to create synergy between the existing company logo and the program logo as they are a part of a larger company. The client requested colors from the agency brochure and website color palette to be utilized in the logo creation.
Finally, a request was made for the font to be easy to read in order to communicate the name of the program and its key components. The client has already utilized the new logo on their Facebook page, printed notecards and marketing material used in Washington D.C. to advocate for early childcare.
